Case Study: Ezgif

About the website

Ezgif.com is a free, simple to use toolset designed primarily for creating and editing animated GIFs. They also support editing and can perform conversions for many other image formats, including animated WebP, PNG, MNG, and FLIF, as well as some basic video editing. Most popular online tools include GIF maker, Video to GIF converter and image resizer.
Based on Alexa data, ezgif.com is among the 2500 most popular sites globally.

Cooperation Details

Our main goal while working with ezgif was to increase their ad revenue. And for a service based website like ezgif we had two solutions in mind:

  1. Header-Bidding implementation
    With our Header-Bidding wrapper solution, we were able to connect ezgif to top 15+ SSPs (including Google).

  2. Viewable Bid optimisation
    Tracking the user engagement with advertising and delivering another ad if there is such an opportunity according to the effectiveness.

Client's comment

After 6 years of great experience with Adsense and couple of fruitless attempts to use other ad networks, I was quite skeptical at first when Setupad reached out to me, but now I'm glad I agreed to give it a try. The revenue has increased significantly and the support has been a great help and quick at problem-solving.

Results

The combination of both of these solutions for ezgif.com resulted in earning twice as much in ad revenue than before.

It is worth mentioning that the biggest skill is to optimize. With optimization, we were able to drive up the amount of sold ad impressions and drastically improve ad revenues not only by adding multiple buyers (SSPs), but also optimizing the one that our client already had - Google.