- Monetization Case Study

Overview, founded in 2002, is the number one source of online sports news in Latvia, that covers the most important sports events as well as provides live streaming services.

Before collaborating with Setupad, was using different, less effective Google ad placements and tried to achieve the best results without any help from outside sources. We introduced to our Header-bidding solution that connected them to multiple SSPs (including Google) and more effective ad placements. We also helped them to organize the ad inventory, one part - domestic, and second- foreign inventory.

Current collaboration

Our approach with resulted in a 300% eCPM increase, thanks to these results trusted us to monetize more of their ad inventory.
Now they sell half of their ad inventory programmatically.


Highlights of our cooperation

  • Increased eCPM rates by 300%
  • Help with new set up implementations in the ad server
  • Improved ad formats that generate more revenue
  • Implemented header-bidding solution with no script on the website

Client feedback:

"We fully recommend Setupad to any publisher who is looking for a way to increase their ad revenue. Setupad has been and continues to be a great yield manager that is always looking for ways to improve and create new approaches to generate more yield. A result driven team that provides excellent customer support.'' - Mārcis Martini, Head of Advertising

Setupad's top priority is to monetize cross-border traffic and to help publishers gain incremental revenues.
With the help of advanced HeaderBidding technology, Setupad connects websites' advertising space to 10+ top exchanges (SSPs).
We take each publisher into account and optimize the best solutions accordingly. This individual approach helps us to get the highest revenues for each of our clients. Setupad provides yield management service and allows publishers to get back to their true calling - quality content creation.