Are you currently thinking about the difference between Google AdSense and Google Adx?
Google AdSense and Google AdExchange are two of Google's advertising platforms that provide publishers a helping hand in receiving profit by running ads.
So how exactly are Google AdX and AdSense different? Which platform is the most suitable for selling your ad inventory?
In this article, we will break down the main features of Google AdX and AdSense, and outline their differences. This will help you to find out which of the platforms would be the best fit for you!
What is Google Adsense?
Technically speaking, Google Adsense is a free cost-per-click CPC program which provides an opportunity for publishers to earn profit for every ad click made. Furthermore, since there is a demand for CPM (cost per 1000 impressions) publishers can earn additional revenues every time a CPM ad is served to the website and viewed by a visitor.
The easy sign-up process makes it accessible for any publisher. One of the greatest things about AdSense is that it gives publishers an instant connection with a lot of advertisers automatically.
How does it work?
If your website meets the set eligibility requirements, it will be accepted in the network and will be granted to display the ads.
The publisher needs to insert an HTML source code on their web page; as a result, all relevant ads become visible and are displayed for each visitor of the site.
What is Google's AdX?
Google AdX, previously known as DoubleClick Ad Exchange offers real-time bidding technology. It is an advertising network that brings together publishers to sell their ad inventory to advertisers and agencies.
As the ad inventory can be bought with the real-time bidding, the advertisers are granted with an opportunity to make fast decisions and bid on such parameters as ad size, ad placement, publisher site, retargeting ads, etc. Thanks to the rise of big data, it has allowed the Demand Side Platforms (DSP) to flourish. Moreover, by having Google Adx there are is a chance to display programmatic ads.
How does Google Adx work?
AdX cannot be integrated into publisher's website directly like AdSense. This means that first publisher has to create Google Ad Manager (GAM) account in order to use AdX platform! GAM allows to display direct campaigns in the publisher's website.
Source - Google
What are the differences?
Which one is more beneficial?
Both the AdSense and Ad Exchange platforms have many functions in common; therefore, it comes down to control, scale, and sophistication of your overall marketing efforts.
In terms of the revenue sharing, by having AdX publishers keep more percentage of revenues than by having AdSense. Moreover, we would suggest using Adsense for small to medium publishers, who lack technical knowledge. On the other hand, Adx for advanced publishers with knowledge in tech and ad industry.
Remember that by using Adsense you get paid per click. So there is a chance to get paid more if your CTR is high. However, you have to keep an eye on it, because if CTR gets higher than average, there is a possibility that you have received false clicks. CTR as an indicator becomes crucial for Adsense success.
However, if your website has good traffic (for example, 1M page views per month), you should consider monetizing your website with ad operation managers, like Setupad. Why? Because we have developed a header bidding technology that connects you not only with Google Adx but also with Pubmatic and other SSPs. Our clients don't have to worry about ad quality and malvertizing.