Running out of ideas on ways how to monetize a website?
This article includes different strategies and tips to increase your revenues. You will learn different techniques on how to make your website more profitable.
A – Affiliate Marketing
How can I make money with affiliate marketing? The answer is simple. You just have to find a product you like or that fits into your blog and then promote it. By applying this marketing process, you earn on commission. For each purchase your readers make using the affiliate links in your blog, you receive a piece of their profit. One of the most popular platforms for beginner publishers to do affiliate marketing is Digistore24 and Amazon Associates.
Requirements: significant web traffic, subscription to an affiliate program
B – Banners
Banner or so-called Display Ads are image-based advertising type that was first used in 1994. There are two ways publishers can start earning with banner ads - through direct deals or programmatically.
The earnings highly depend on the niche of your website, on geo-locations of your traffic, session duration, and more.
Setupad suggests the following Better Ad Standards when it comes to ad density.
Benefits and Disadvantages of Standard Banner Ads
+Visitor friendly and non-intrusive ad formats
+Easy monetization and significant demand in OpenRTB
-Inappropriately used (e.g., too many ads) can cause the users to be entirely passive with the ad placement
C – Content Writing
If you are a publisher and you produce content, make sure that it brings value to your reader. Quality content helps you to grow your traffic and opens more doors for other optimization strategies, like affiliate marketing, banner ads, paywall, membership, to name a few.
Requirements: good content writing skills
D – Donation From Your Visitors
Even if your websites' traffic is not that significant, but your audience is engaged you can simply ask for a donation. And, you don't need to feel bad because if you are writing quality content you are doing a great job and your audience will be willing to pay. This means that you can collect a significant amount of money. For example, Wikipedia is earning money from user donations.
The only thing you have to do is to implement a donation button or use tools, like PayPal. Tip – you can add a donation button on your landing page.
Requirements: quality content
E – eCommerce Website
Simply speaking, an eCommerce website is like an online shop, where you can earn money from the products you sell. Moreover, by having an e-commerce website, you can guide a user to visit your existing website if this is your intention.
How to do it?
First of all, you have to set your niche. Then, of course, you have to choose your domain name. The easiest way to do the setup for your eCommerce is via Wordpress. Finally, after launching your eCommerce website, you are ready for your first sale!
Requirements: eCommerce skills
F – Flip Your Website
One of the strategies on how to earn money is owning a website, which you can sell in the auction. This strategy works well for publishers who have more than one site. The challenge for flipping your website is to create it worthy enough, so people want to actually buy it.
Requirements: excellent website building and content skills
G – Google AdSense
Google Adsense is a free cost-per-click (CPC) program which provides an opportunity for publishers to earn profit for every ad click made. Furthermore, since there is a demand for CPM (cost per 1000 impressions), publishers can earn additional revenues every time a CPM ad is served to the website and viewed by a visitor.
The easy sign-up process makes it accessible for any publisher. One of the greatest things about AdSense is that it gives publishers instant access to a lot of advertisers automatically.
Requirements: significant web traffic, quality content
H – Header Bidding
Header bidding is a programmatic technique, where publishers can sell their ad inventory to multiple ad exchanges. Smaller and medium-sized publishers might struggle by implementing a header bidding solution themselves.
Why? It's a time-consuming process to implement this solution yourself because you need additional resources, like developers. So, in the end, it's going to cost you a lot of money.
But don't worry, that's why there are monetization platforms, like Setupad, who can do it for you.
We can help you to increase your ad revenues by 50% - 300%.
Requirements: access to major SSPs, or willingness to partner up with a monetization platform
I – Implementing a Remarketing Campaign
Remarketing campaigns can help you to increase your overall return on investment (ROI).
With remarketing, you can track users who have previously visited your website.
For example, if your user wanted to make a purchase, but for some reason, it didn't happen. With a remarketing campaign, you can reach this user again. Meaning that by displaying your ads you can follow the user, who previously showed an interest in the product.
Requirements: knowledge in marketing and managing successful ad campaigns
J – Join Setupad
Creating content and maintaining a successful website is hard enough. Partnering up with a monetization platform like Setupad takes a massive load off of publishers' shoulders. For example, with Setupad, you get unlimited support in testing the best performing ad placements, support in creating your mobile site, and even get a chance to advertise your website to get more visitors.
Sounds great? We think so too, sign up here to get all the benefits.
K – Keep Your Users Engaged
By 2022 first-party data will be a king– your user data will become exclusive, and your competitors won't be able to get it. You, as a publisher, need to really focus on your target audience and create content as personalized as possible. By keeping your audience engaged, you will make them return to your website, and the engagement rate will go up.
L – Lead Generation For Other Companies
Lead Generation technique is similar to affiliate marketing. However, it only focuses on generating leads for other publishers. We suggest thinking about websites where you could gain potential users for your website.
Requirements: partner research
M – Membership Content
Offer membership options for your readers. Membership works similarly to a paywall (we will get to that), but there are some differences between them. Memberships would work best for websites that are also interested in building a community, and offer various different types of content. This also allows you to create several membership plans instead of just having one fixed price.
Requirements: high-quality content
N – Native Ads
Native Ads blend in effortlessly with the content of the website and is the most friendly from all advertising types. There are several native ad types, and rest assured you will find the one that fits for you the best: In-feed units, promoted listings, paid search ads, recommendation widgets, custom ads, in-ad with native element units.
Brands are heavily investing in native advertising, so the demand on the website's side will not be an issue. In 2020 native advertising is expected to reach $52.7 billion.
Requirements: access to a native advertising platform
O – On-Page SEO Optimization
On-Page SEO means optimizing web page content for search engines and users. On-page SEO practices include internal link integration, optimizing title tags, content, and URLs.
Requirements: Knowledge in SEO
P – Paywall
To gain money from the paywall method, you have to create 'premium content.' This means that you can establish a paywall for articles or content, which you consider adds more value and engages people to read and pay for it. It works quite easily - you just restrict access for some of the most interesting articles, so readers who don't pay cannot read it. For example, if you use WordPress for your blog, check the best practices on how to use a paywall.
Requirements: quality content
Q – Quit Thinking You Have To Do This Alone.
To provide your website with fresh and new content, you might need to work with freelancers who will help you produce more content!
R – Rank Your Website on Google
We can say for sure that all content creators would love to be on the first page of the Google search engine. Why is that so important?
Well, it takes you one step ahead of your competitors, it drives more traffic to your website and positively impacts your brand awareness. There is a great guide you could follow to see how to improve your position on Google.
Requirements: SEO experience
S – Sponsored posts / Sell Ad Space
Sponsored posts work like an advertisement on your blog, for which you get paid. Therefore, the monthly views of your blog play a vital role. Even if your blog has less than 10,000 page views, your blog is suited for publishing sponsored posts. Keep in mind that sponsored posts have to be labeled as sponsored. The difference between sponsored posts and ads is that it's less disruptive for your target audience.
Requirements: significant web traffic
T – Teach (eCourses)
Paid courses / e-guides
Due to lack of time, individuals and companies value online education and are willing to pay for it. All you have to do is to develop helpful, well-structured online courses or e-guides, which suit your audience. According to Global Industry Analysts, online education and courses are expected to reach more than 240 billion US dollars by 2022.
Requirements: expertise in a specific field
U – User experience (UX)
User experience affects your website's revenues. All users are quite similar; they don't like webpages they don't understand. Meaning that the user will exit the website and won't return if it's going to be too difficult. That's why UX is a very crucial thing you should always keep in mind when you own a website.
The main thing of great user experience is that your users are engaged with provided content and elements. So it's simple– if your user experience is excellent, your website will earn more revenues.
Requirements: UX skills and ability to understand user needs
V – Video Ads
According to Google, 6 out of 10 people prefer to watch online videos instead of television. That's why video ads are popular across all devices, and mobile is no exception. There are two types of video ads– instream and outstream. With video ads, you as a publisher, can get higher CPMs and additional monetization possibilities from Open RTB.
Requirements: either create video content for in-stream ads or use outstream formats instead. Access to a platform that offers video monetization.
W – Webinars
A webinar is a great audience interaction component. For example, if you want to educate, provide some training, present a new product for your audience– a webinar is a way to go!
You can provide your webinars for free or for a fee. It can also work as a benefit for your readers who are ready to pay a subscription for premium content.
Requirements: expertise in a specific field
X – XML Sitemap
Previously we talked about On-Page SEO, and XML sitemap is an essential part of SEO. Not only an XML sitemap helps you to track all metrics of your website but also boost your website ranking in search engines like Google. You should remember that a sitemap should be a part of your SEO strategy.
Y – Yield Management
By optimizing your yield management and partnering up with monetization platforms, like Seutpad, you can increase your ad revenues by selling your ad inventory. Monetization platforms help you to be connected with more SSPs.
Requirements: significant web traffic
Z – Zero Cost Marketing
While you have monetized your website with the techniques above, it's important to remember how you will promote your website. Zero cost marketing is the way to go if you don't want to invest in additional costly marketing activities. Promotional activities of your business in social media, like Facebook, Linkedin or Twitter will not cost you anything. Except if you want to promote your articles by paying to reach more of your potential readers.
Requirements: social media skills
Website monetization can make a big difference
One of the first rules is to always think about your user and how well your website is optimized for them. By applying one of the techniques above, you can drastically boost your revenue.
The next step for you is to do more research on one of your chosen techniques and start to monetize. We, however, suggest website owners with traffic over 300K visits per month apply header bidding solution and choose a monetization partner, like Setupad.